Time: Thursday April 17, 19:30 – 21:00 hrs.

Location: Piet Zwart Institute, Karel Doormanhof 45

Admission: free 

Lettuce – analogue heart – Flickr.com https://creativecommons.org/licenses/by-nc-nd/2.0/#

Hereby we cordially invite you for the public lecture From the Digital Revolution to a Post-Digital Age by Florian Cramer, organized in the context of the Seminar Digital Cultures. 

For a new generation of students ‘new’ media are not longer that new. In a post-digital age the concept of ‘new media’ is dated. Now that the seductive and playful facade of new media is coming off, there is conversely a seductive trap for art and design schools to react just like the Arts and Crafts movement in the 19th century reacted to the industrial revolution: withdrawal from the present, to traditional core values of craftsmanship and the hand-made analog. With the post-digital age increasingly defined by commodified technology, we need a critical revision of ‘new media’. With the focus on 2020 Florian Cramer would like to propose to depart from Alessandro Ludovico’s notion of post-digital media as critically hybrid art and design practices that transcend the dichotomy of “old” and “new” media while being the opposite of a conservative resort to craftsmanship.

With a Q&A by Levien Nordeman (Lecturer/researcher WdKA/Piet Zwart Institute).


Florian Cramer is a practice-oriented research professor for new communication technologies, their cultures and their impact on art and design professions at Creating 010, Rotterdam University of Applied Science. He also is dean of the Parallel University of WORM, Rotterdam’s Institute of Avant-gardistic Recreation.

Seminar Digital Cultures

The Seminar Digital Cultures offers both a wide and intensive course on the impact of digital media on culture, education and the arts. The main aim of this course is to develop a critical perspective on changing contexts, roles and practices of emerging and existing technologies. Digital media are viewed against the backdrop of (media) historical and social developments. To form both a critical and pragmatic perspective students map their own context of (art) education and discover how to implement digital and conceptual innovations.  

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