During the 40th International Film Festival Rotterdam, the Piet Zwart Institute – part of Willem de Kooning Academy Rotterdam University – hosts two events.

Come to the Piet Zwart Institute at the Mauritsstraat and BLAAK10 Gallery & Store at the Witte de Withstraat for an international conference and an exhibition:

Imagine an audience

In collaboration with IFFR XL and Kino Climates, the Piet Zwart Institute organises a three-day conference from Monday January 31 until Wednesday February 2 2011.

For artists, making and distributing films is radically changing in a time where traditional pillars like theatrical screenings and tv co-production are breaking away. This conference will look at new spaces, audiences, modes and media for filmmaking beyond either YouTube or big budget: micro-cinemas, the contemporary art system, alternative systems in the Internet. What kind of filmmaking is emerging here?

Imagine and Audience, Mauritsstraat 36, 3012 CJ Rotterdam. Admission: € 5 per day (free for WdKA students and staff and for IFFR industry passport holders). Check out the complete programme on PZI's website.


As cinematic images spill out of the cinemas and into the streets ­ leaking through mobile phones and media devices ­ the viewing experience of moving images has migrated to diverse spaces, both public and private.  Increasingly, one such space is the gallery.

With these changes, contemporary image makers are pressed to rethink traditional categories of moving and still image ­ photography, film and animation.

This exhibition showcases recent work done in the Lens-­Based branch of the Master Media Design and Communication at the Piet Zwart Institute, a research ­oriented study programme created to give practitioners a context to explore these contemporary issues. Feel free to come to our opening reception on Monday January 31 (18-21hrs). Visitors of Imagine an Audience: your conference ends at 17hrs, so come and join us for drinks!

CINEGRAPHIC/PHOTOMATIC, Jan 27 – Feb 20 '11, BLAAK10 Gallery & Store, Witte de Withstraat 7a, 3012 BK Rotterdam. Opening hours: Tue till Fri 11-18hrs / Sat – Sun 13-17hrs. Opening reception: Mon Jan 31 from 18-21hrs.

Images: flyer CINEGRAPHIC/PHOTOMATIC with stills from VEINS, a documentary film by Vincenzo Onnembo,second year student Lens-Based programme of the Master Media Design and Communication at the Piet Zwart Institute – Femke de Bruijn, Tanja Deman, Roeland Veraart, Vincenzo Onnembo and Sebastian Cimpean.