Date: Wednesday November 4 2015
Time: 19:00 – 21:00 hrs.
Location: Piet Zwart Institute, Karel Doormanhof 45, Rotterdam

Thematic Project Public Event:
Making Public with Pia Pol and Florian Cramer

Digitisation is commonplace and born-digital materials such as moving images are mainstream. One of perks of electronic media is that they allow for rich media, yet the now common format for electronic books – ePub – is in many senses a poor medium, focused manly on text, whose visual
manifestation vary widely from reading device to reading device, a scenario reminiscent with the early days of the World Wide Web. Whist there are many experiments and research that challenge digital publishing, few of these are being adopted by the industry. Does this mean we are
still in a transitional phase? If so, how to benefit from this unstructured field? Or, are we merely up against technical developments, standardisation and platform challenges? Making it Public – the thematic project from the Master of Media Design & Communication – consisted on a three-day experiment to incorporate all forms of documentation – from video to websites and paper flipbooks – onto an ePub. Next to a glimpse of the challenges and potential found in this process, two guests will
present their views on the tricks and treats of e-publishing. Pia Pol (Valiz) will talk about what hybrid publishing means for a traditional publisher and how it can be used. Florian Cramer (Reader, Creating 010, Hogeschool Rotterdam) will focus on the need for means of off-line digital reading.

Thematic project presentation
see for examples

With guests:
* [http://valiz.nl/ Pia Pool] – ”Digital publishing for publishers”
* [http://cramer.pleintekst.nl/all/ Florian Cramer] – ”Off-line digital reading”